Richard Lerner (DigitalMarketer President), just published an article with 11 tricks to increase opens and click thourgh rates. It was shared 981 times on social media.
Here’s a short summary of the 3,150 words.
Last year, Richard sent over 1 billion emails, so he knows what he’s talking about.
He explains that email deliverability is directly related to engagement. Email services like Gmail, Hotmail and Yahoo measure engagement by analyzing open rates, lateral scroll rate, bounce rate, unsubscribe & complaints. CTR is not part of the equation.
The first five tricks he shares are about getting newsletters opened. Specifically, how to craft subject lines, second subject lines, use Google+ to show your face and he also recommends sending newsletters mid-morning.
The next five tricks are about increasing clicks. Richard mentions adding 4 links, click triggers, a play button, animating the email or adding surveys.
The last trick is cleaning your list.
If you want to read the full article, you’ll find it here.