I find psychology fascinating.
This article written by Kelsey Libert in MarketingLand is half way between email marketing and psychology. It’s about how people want to be perceived when they send emails. It’s also a good indication of how different audiences will value your newsletters.
Kelsey mentions how younger generations and less educated people want to be perceived as being more “educated” in their emails.
Older people want to be perceived as authentic.
The more educated want to be perceived as more reliable.
This is an example of how our own insecurities factor in when crafting a newsletter.
Older people are also less formal and value shorter and more concise emails.
Here you’ll find the complete article.